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Alan Guo, Chairman and CEO of LightInTheBox, commented, "Over the past quarters we have worked to improve our supply chain with fewer but higher quality product suppliers, and faster and more efficient shipment performance. The arrivals of Aokang and Zall as strategic investors and partners have greatly contributed to these improvements. As a result, we have seen a major improvement in customer satisfaction over the past quarter. We believe that this will generate greater customer loyalty and lead to further improvements in our operations in the future." Second Quarter 2016 Financial Results GAAP net revenues decreased 16.3% year-over-year to $65.6 million from $78.4 million in the same quarter

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of 2015. Total orders decreased 32.7% year-over-year to 1.4 million for the second quarter of 2016, while the total number of customers who made a purchase decreased 26.8% year-over-year to 1.2 million. Revenues in the apparel category decreased 22.5% year-over-year to $27.1 million for the second quarter of 2016. As a percentage of total net revenues, apparel revenues were 41.2%, compared with 44.6% in the same quarter of 2015. Revenues from other general merchandise decreased by 11.3% year-over-year to $38.5 million for the second quarter of 2016. Revenues from Europe decreased by 17.0% to $37.0 million, representing 56.4% of total net revenues for the second quarter of 2016. Revenues from North America decreased by 9.4% to $21.4 million, representing 32.6% of total net revenues for the second quarter of 2016, while revenues from other countries decreased by 29.1% to $7.2 million, representing 11.0% of total net revenues for the same quarter. Gross profit for the second quarter of 2016 was $24.4 million, down from $29.5 million in the same period of 2015. Gross margin was 37.2% in the second quarter of 2016, compared with 37.5% in the same quarter of 2015.

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Commerce And Online Stores

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